The British Fashion Council (BFC) today announced the historic China / Britain Fashion Alliance; a combined initiative between the BFC, the Beijing International Brand Management Centre (BIBMC) and the China-Britain Business Council (CBBC).
The China / Britain Fashion Alliance will promote British fashion in China, showcase British fashion designers in China, foster mutual cooperation and collaboration, open strategic and economic dialogue for regular exchange at senior level and provide strategic guidance to the development of fashion in China.
Harold Tillman CBE, Chairman of the British Fashion Council, announced the alliance this evening at the China-Britain Business Council’s (CBBC) Summer Party which was hosted by Sir David Brewer, Chairman of CBBC.
Tillman, commented “London is a creative powerhouse and China is the manufacturing powerhouse – if we combine these two things we believe great things can happen.”
This announcement follows China’s decision to officially list the Cultural and Creative Industries as one of their key development pillar’s in 2011 and Monday’s launch of the China-UK Creative Cooperation Office.
For British Fashion Council press enquiries please contact:
Gemma Ebelis or Will Rowley at the British Fashion Council
+44 (0) 20 7759 1989 / + 44 (0) 20 7759 1968
gemma@britishfashioncouncil.com / will@britishfashioncouncil.com
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