Fashion East, the first young designer support scheme of its kind, was launched in 2000 by The Old Truman Brewery and Lulu Kennedy. Its outstanding role call of alumni includes Gareth Pugh, Meadham Kirchhoff, Holly Fulton, Marios Schwab, Michael van der Ham, Richard Nicoll, Roksanda Ilincic, House of Holland, Jonathan Saunders and Louise Gray.
"I'm extremely excited about this season's Fashion East line-up, which brings together creative talent from all around the world. These designers’ collections perfectly epitomise the flamboyant spirit of London Fashion Week. Topshop is extremely proud of our support and association with Fashion East, which always seems to identify the best of London's design talent each season."
Mary Homer M.D Topshop
James Long
James Long graduated from the Royal College of Art with an MA in Menswear and Accessories, and has since become one of the most sought after talents in London. His signature look of luxe hand knits and tough leather pieces executed with sensitive detailing translated effortlessly from menswear into womenswear and his AW11 debut at Fashion East enjoyed huge critical, with interest from Dazed and Confused, Vogue Italia, V magazine, Elle and I-D.Images – James Long AW11Marques’Almeida (Marta Marques and Paulo Almeida) met at Fashion School in Portugal, from which they both graduated with distinction in 2007. They moved to London in 2009 where they gained industry experience at Vivienne Westwood/ Anglomania (Marques) and Preen (Almeida). In 2009 they started the acclaimed Fashion MA at Central Saint Martins and began working as a duo. Their graduate collection reworked street-wear references, championing a relaxed, deconstructed, effortless aesthetic. They plan to develop this mood and approach for their debut season with Fashion East.
Marques'Almeida
Marques’Almeida (Marta Marques and Paulo Almeida) met at Fashion School in Portugal, from which they both graduated with distinction in 2007. They moved to London in 2009 where they gained industry experience at Vivienne Westwood/ Anglomania (Marques) and Preen (Almeida). In 2009 they started the acclaimed Fashion MA at Central Saint Martins and began working as a duo. Their graduate collection reworked street-wear references, championing a relaxed, deconstructed, effortless aesthetic. They plan to develop this mood and approach for their debut season with Fashion East.Maarten van der Horst
Van der Horst undertook his BA at the Artez institute of the arts, the college famous for nurturing Viktor & Rolf. During his studies he completed an internship with Chlo� in Paris. His BA collection featured handpainted, bright and joyous pieces that reflected his preference for highly personal statements using D-I-Y techniques. Van der Horst developed his distinctive aesthetic further on the womenswear course MA at Central Saint Martins. His AW11 collection channelled transvestism and escapism, marrying intricately embroidered, second-hand nylon petticoats with Hawaiian shirts, Capri trousers and Bermuda shorts, creating a John Waters-inspired wardrobe. His designs are technicallyadvanced yet highly wearable, exuding a light hearted, joyful elegance without neglecting craftsmanship.
Image: James Long AW11 at Fashion East, Maarten van der Horst Central Saint Martins MA Graduate Show, Marques’Almeida Central Saint Martins MA Graduate Show
Press Enquiries:
Beth Serota beth@fashioneast.co.uk +44 (0) 20 7770 6151
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